That the canoes are identified as F.O.B. Muskegon, Michigan, strongly implies that they were built by the Racine Boat Manufacturing Company circa 1903-1916.
Hibbard, Spencer, Bartlett & Co.
This page is from the 1911 catalog of Chicago hardware retailer Hibbard, Spencer, Bartlett & Co. The canoes featured are the Hudson River model (built by the Detroit Boat Company), the Indian Girl model (built by J. H. Rushton, Inc.), the house brand REV-O-NOC model. While the cut for the REV-O-NOC model looks like that of the Indian Girl, neither the lengths offered or dimensions are that of J. H. Rushton.