REV-O-NOC

This page is from the 1911 catalog of Chicago hardware retailer Hibbard, Spencer, Bartlett & Co. The canoes featured are the Hudson River model (built by the Detroit Boat Company), the Indian Girl model (built by J. H. Rushton, Inc.), the house brand REV-O-NOC model. While the cut for the REV-O-NOC model looks like that of the Indian Girl, neither the lengths offered or dimensions are that of J. H. Rushton.

That the canoes are identified as F.O.B. Muskegon, Michigan, strongly implies that they were built by the Racine Boat Manufacturing Company circa 1903-1916.