E. M. White & Co.
Edwin White was one of several prominent canoe builders of Old Town, Maine. Born in 1869, he started building canoes around 1885 at Gilman Falls, Maine.
This catalog is undated, but otherwise identical to the catalog accompanied by a dated 1947 price list, except this one has different color print on the covers, and the price list is undated and with higher prices.
Wooden canoes and musical instruments are often found together. In this case, the young lady is playing a ukulele in an E. M. White canoe.